“So why not work together? We would like to partner with you to engineer acceptable, non-intrusive advertising that would conform to our guidelines and make it to our whitelist.” “Your current ad offerings are actually not far from what we’d consider non-annoying,” reads the open letter penned by Williams himself.
#Adblock for safari browser plus#
Williams explains that Adblock Plus is not anti-online advertising – the company’s ” whitelist” provides advertisers with a list of terms of what it deems to be “acceptable ads” that can bypass its filter.Įarlier this month Adblock Plus made a public appeal to Twitter to not become overly aggressive in the number of ads it pushes on to users once it goes public, and instead to join forces. The pending launch of the Safari browser extension quickly follows the launch of Facebook “customising” tool, which can block Facebook ad units earlier this week. He adds: “Also, we wanted to be where the tech-savvy audiences are.”
The company, whose ad blocking service can block online display ads, among other features, is set to launch its Safari extension within weeks, having already clocked up 50 million users of its Chrome, Firefox, Internet Explorer and Opera web browser extensions (see video).īen Williams, an Adblock Plus comms manager, told Marketing Week the company had waited until now to launch on Apple’s Safari browser as it wanted to make its service available on more popular browsers first.
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